3 Improvements to the Affiliate Program
The affiliate program has great potential. Currently, it does not equip nor inspire affiliates to engage customers. With three improvements, it can become a very powerful marketing tool.
BACKGROUND: The affiliate link for sharing via text, email and social media is the portion of the website embed code between the quotation marks. For example, if the website embed code is <a href="https://shop.gonmf.com/?AffId=13"> the affiliate share code is https://shop.gonmf.com/?AffId=13.
OPPORTUNITY: To equip and motivate a salesforce to aggressively sell by sharing the affiliate link via text, email, FB Messenger, Instagram, etc.
PROBLEM: Many affiliates (sales people) don't know how to extract the text/email/social media share link out of the web embed link. The Affiliate Statistics section does not contain a box with the affiliates share link. There are boxes for only the website embed link which does not help my affiliates who don't have websites and are not tech savvy. My affiliates want only the text/email/social media share link which is not there. Not understanding this, they try to share the website embed code via text, etc, and it doesn't work. They get frustrated and stop trying to use it. Incredible marketing opportunity lost!
SOLUTION: In the Affiliate Statistics section put the affiliate share link in the first box on the page (before the website embed code boxes). The affiliates will then copy and paste the link and get on with the work of sharing and selling. Marketing is rolling!
PROBLEM: Affiliates are in the dark as to which customers are ordering what. Orders come in, they get a commission, but they don't know who bought what. Imagine their discomfort. They sent out 10 messages with their affiliate share link and two purchases occurred. They want to thank the buyers but don't know who they are. They want to encourage those who haven't bought but they don't know who they are. The social discomfort paralyzes them into not conducting follow-up. Marketing opportunities lost!
SOLUTION 1: Code the Affiliate Order Confirmation email to include customer name, item, and quantity ordered. (Current Order Confirmation email does not contain this information). The information is in the 3dcart database, as it is pulled for the Customer Order Confirmation email. 3dcart just needs to pull it into the affiliate email with the right fields. The resulting email would look something like this:
An affiliate order has been approved
Affiliate Commission %:15
Affiliate Commission $:0.13
Customer Name: Ima Buyer
Customer Address: I live here, City, State 90210
Item: NMF Ionic Friction Reducer 16 oz
Item Price: $44.89
I tried to code the email myself but failed because I guess I have the wrong field names. Here is my attempt:
Affiliate order has been approved
Order #: [ordernum]
Order Amount: [orderamount]
Affiliate Commission %: [ordercommissionpercent]
Affiliate Commission $: [ordercommissionamount]
Customer Name: [ofirstname] [olastname]
Customer Address: [oaddress] [oaddress2] [ocity], [ostate] [ozip]
Item: [itemid] [itemname]
Item price: [unitprice]
3dcart knows the correct field names. Please educate me on the field names so I can begin providing my affiliates useful emails.
SOLUTION 2 TO THE PROBLEM OF AFFILIATES BEING IN THE DARK: Code it so customer and product information appear for each order inside the Affiliates Statistics section of affiliates' accounts.
Can you imagine how powerful 3dcart's affiliate service will become with just these three improvements? Sales people will be empowered to super easily share their company's sales links everywhere. They'll be able to be see who is and is not a customer and confidently engage. I believe it will be an absolute game changer for many companies -- certainly for mine.
Currently, in 3dcart's marketing, you're not playing up the affiliate program because it is not yet ready for prime time. With these three fixes, you will have perhaps the most powerful affilate program on the market which you can play up big time.
I hope you will make this improvements and quickly. Please let me know your intentions. Thank you.
Lieutenant Colonel (retired), U.S. Air Force
Esi-Quansma Orgle commented
I really hope you implement these recommendations. Affiliates will be sharing like crazy and very happy to be able to see the results in their accounts. You will have created a really helpful tool we can use.
Secretary, Friction Antidote Limited
Nii-Adumuah Orgle commented
These improvements would be awesome. Now the system is passive. Affiliates just embed their link and hope something good happens. With these upgrades, the affiliates can see who is buying, and it will make all the difference.
Alexis Piazza commented
Love NMF! Let get those changes for ya!
Steven M. Mauro commented
Scott owen commented
As a affiliate this would make it so much easier